Introduction
At the world’s largest consumer electronics show, standing out among thousands of exhibitors is a monumental challenge. Intel faced this challenge while confronting an even greater obstacle: demonstrating the invisible processing power that powers cutting-edge wearable technology. Our team partnered with Intel to create an innovative booth experience for CES that transformed abstract technological concepts into a visually compelling, interactive showcase that captivated attendees and effectively communicated Intel’s expanding role in the wearable technology market.
The Challenge
Intel faced a significant communication hurdle at CES. While consumers readily associate Intel processors with computers and laptops, the company’s growing presence in the wearable technology space remained largely invisible. Intel needed to:
- Demonstrate how their processors power premium wearable devices from brands like Oakley and TAG Heuer
- Illustrate the practical impact of their technology on performance and daily life
- Create an engaging visual representation of otherwise invisible processing capabilities
- Differentiate their booth from hundreds of others competing for attention
- Convey complex technological concepts to a broad consumer audience
Our Solution
We developed a visually stunning, technically innovative booth experience that brought Intel’s invisible processing power to life through real-time data visualization. Key elements included:
Live Athletic Demonstrations
The booth featured athletes actively using Intel-powered wearables—Oakley Radar Pace smart glasses and TAG Heuer connected watches—while exercising on stationary bikes and treadmills. This created an authentic, dynamic demonstration environment.
Real-Time Data Capture System
We engineered a sophisticated system that captured live biometric and performance data directly from the wearable devices as athletes used them. This data included heart rate, calories burned, distance, pace, and other performance metrics.
Transparent OLED Display Technology
The captured data was beautifully rendered on cutting-edge transparent OLED displays, creating floating visualizations that appeared to hover in space. These displays allowed booth visitors to see both the data and the athletes generating it simultaneously.
Interactive Data Storytelling
The visualizations transformed raw numbers into compelling stories about how Intel processing enables real-time analysis, coaching, and performance enhancement through these premium wearable devices.
Results and Impact
The Intel wearable technology showcase delivered exceptional results:
- Consistently drew the largest crowds in its section of the CES floor
- Generated significant media coverage highlighting Intel’s innovation in wearable technology
- Successfully communicated Intel’s expanding role beyond traditional computing
- Created memorable visual moments that were widely shared on social media
- Established clear connections between Intel’s processing capabilities and premium consumer wearables
Conclusion
Through innovative design and technology integration, we transformed Intel’s invisible processing power into a visible, compelling story at CES. By demonstrating how Intel technology enhances premium wearable devices in real-time, the exhibit successfully bridged the gap between technical specifications and practical consumer benefits, positioning Intel as a forward-thinking leader in the expanding wearable technology market.
