Introduction
When L3Harris Corporation, a $19-billion leader in communications, aerospace, and defense technology, expanded its headquarters, they envisioned a Customer Briefing Center that would revolutionize how they engage with stakeholders. They partnered with our team to create digital experiences that would showcase their technological prowess while facilitating meaningful dialogue among customers, partners, and decision-makers.
The Challenge
The newly developed 23,000-square-foot facility needed to do more than impress visitors—it needed to communicate complex technological solutions in accessible, engaging ways. L3Harris required immersive digital experiences that would:
- Showcase their extensive portfolio of innovations
- Demonstrate real-world applications of their technologies
- Create emotional connections through human-centered storytelling
- Facilitate interactive experiences that encourage deeper engagement
Our Solution
Our team developed a comprehensive suite of custom immersive digital solutions that transformed the L3Harris Global Innovation Center into a dynamic, interactive environment.
Interactive Innovation Mural
At the center’s core, we designed and implemented a massive 20-by-7-foot interactive multi-touch mural showcasing L3Harris’ technological innovations. This digital canvas allows visitors to:
- Explore different technology categories through intuitive touch interactions
- Dive deep into specific solutions with detailed visualizations and specifications
- Understand complex systems through animated sequences and explainer content
- Compare different technologies side-by-side for comprehensive understanding
The mural’s responsive design accommodates multiple simultaneous users, making it ideal for group presentations and collaborative exploration.
Mission Simulation Experience
To bring L3Harris’ real-world impact to life, we created an immersive mission simulation movie experience. This cinematic installation:
- Places visitors in the midst of critical scenarios where L3Harris technology makes a difference
- Utilizes high-definition visuals and spatial audio to create a sense of presence
- Demonstrates the interconnectivity of various L3Harris solutions in complex operations
- Highlights the speed, reliability, and precision of their technologies in high-stakes situations
Holographic “Hall of Heroes”
Perhaps the most emotionally impactful installation is the holographic “Hall of Heroes,” where we leveraged advanced display technology to create lifelike representations of warfighters and first responders. This powerful experience:
- Features authentic testimonials from individuals whose lives were impacted by L3Harris technology
- Creates an intimate connection between visitors and the human stories behind the technology
- Uses holographic displays to create a compelling sense of presence
- Allows visitors to select and engage with different stories through an intuitive interface
Results and Impact
Since its completion, the L3Harris Global Innovation Center has transformed how the company engages with stakeholders:
- Increased visitor engagement time by over 40% compared to the previous facility
- Improved comprehension of complex technological offerings through interactive visualization
- Strengthened emotional connection to the brand through powerful storytelling
- Facilitated more productive discussions between L3Harris representatives and potential clients
- Created a flexible platform that can be updated as new technologies and stories emerge
The center now serves as a flagship destination for L3Harris, effectively communicating their technological leadership while emphasizing the human impact of their innovations.
Conclusion
Through our partnership with L3Harris, we demonstrated how thoughtfully designed digital experiences can transform corporate spaces into powerful storytelling environments. By combining cutting-edge interactive technology with compelling narrative elements, we created a Customer Briefing Center that not only showcases L3Harris’ impressive technological capabilities but also reinforces their mission to provide solutions that protect and connect people around the world.
