Introduction
Andersen Windows and Doors, a premium manufacturer with over a century of excellence in craftsmanship, faced a significant challenge: how to showcase their extensive product line with thousands of customization options without requiring massive physical showroom space. Working closely with Andersen, we developed a revolutionary mixed reality visualization platform that transformed their sales process and customer experience.
The Challenge
Andersen Windows and Doors needed an innovative solution to address several key challenges:
- Converting complex CAD models of windows and doors with numerous configurations into photorealistic virtual products
- Creating a dynamic visualization system that could accurately resize products in real-time while maintaining proper proportions and functionality
- Developing a versatile platform that would work seamlessly across online environments and mobile tablets
- Building a virtual reality showroom experience that would allow customers to visualize products in context
- Integrating all of these elements into an intuitive sales tool that representatives could easily navigate during customer consultations
Our Solution
We developed a comprehensive mixed reality system that revolutionized how Andersen presents its products to customers:
Advanced 3D Model Optimization
Our team tackled the technical challenge of transforming complex CAD manufacturing models into lightweight, photorealistic 3D assets. This required sophisticated optimization techniques to maintain visual fidelity while ensuring performance across various devices.
Dynamic Scaling Technology
We engineered proprietary algorithms that allowed windows and doors to be resized in real-time while preserving their proper proportions, operational mechanics, and design integrity. This technology maintains the correct relationships between frames, glass, hardware, and other components during any dimensional changes.
Immersive Virtual Showroom
The virtual reality component allowed customers to “walk through” showroom environments and visualize Andersen products in context. This experience extended to seeing products installed in various home settings, helping customers make confident decisions.
WebGL Integration
By leveraging WebGL technology, we created a platform that delivered high-quality 3D visualization through standard web browsers and tablets without requiring specialized software, making the tool accessible to Andersen’s entire sales network.
Intuitive Sales Interface
The entire system was integrated into a user-friendly interface designed specifically for sales consultations, allowing representatives to quickly configure products, switch between options, and demonstrate features in real-time.
Results and Impact
The mixed reality visualization platform transformed Andersen’s sales process:
- Reduced the sales cycle by enabling customers to visualize and customize products instantly
- Decreased the need for physical product samples and large showroom displays
- Increased customer confidence in purchase decisions by providing contextual visualization
- Equipped sales representatives with a powerful, portable tool that enhances consultations
- Created a competitive advantage through innovative technology integration
Conclusion
Through sophisticated 3D optimization, dynamic scaling technology, and intuitive interface design, we helped Andersen Windows and Doors create a revolutionary sales platform that bridges the gap between physical and digital product experiences, setting a new standard for visualization in the home improvement industry.
